Video circles was founded by Israel Adesanya and his manager Ash Belcastro. Built alongside the roots of Israel’s fighting career and developed through years of day to day testing, they constructed a range of high performance combat wear stamped with a disruptive style.  

Video circles is for the determined. Video circles is for the obsessive. Video circles is for those who have stepped into the cage and Video circles is for those whose fight takes place outside of it. Video circles is for the people who don't stop, and who don't give up, and who don't compromise. Video circles is for the sacrifice, and Video circles is for the sacrifices made so far. Video circles is for the day-in day-out drive to improve yourself to be better.

And we always have been.